The online shopping vertical in Singapore has been getting more and more competitive especially this year, which saw the launch of several giant e commerce sites including Japan’s Rakuten, as well as China’s Taobao in Singapore. Other players in the online shopping space includes Zalora, SingPost’s online shopping site Omigo, Groupon Singapore, among others.
Due to the competitive landscape, companies have been trying different ways to attract customers. According to tech blog Ridz.sg, they found out that one e commerce company, Deal.com.sg has been dishonest in their marketing.
The company had listed Xiaomi’s Redmi at a price of S$228, and if you purchase the phone from them, you will enjoy a 24% savings. However, the original price of Redmi is actually lower than the listed price, which is at S$169, as noted on their site. Currently, you are unable to purchase Redmi as they are all sold out.
Image Credit: Ridz.sg
Ivan, the author at Ridz.sg has also reached out to Deal.com.sg for clarification and has yet to receive any updates from the company at the time of the writing.
Xiaomi has been relatively popular since they landed in Singapore. During their inaugural launch, Xiaomi’s Redmi device was snapped up in 8 minutes, with reports from customers saying that they couldn’t place the purchase anymore at minutes after it is available online.
For the first time ever, Xiaomi’s product MI 3 and Hongmi also recently entered the list of the world’s ten best-selling smartphones, according to Hong Kong-based Counterpoint Technology Market Research.
Perhaps Deal.com.sg is trying to ride on the hype to attract customers who did not manage to get their hands on the Xiaomi phone online.
Also read: Redmi Singapore exploded in popularity, sold out in 8 minutes
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