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On Vulcan Post, we’ve written about several food delivery services. Eating healthy is a huge thing in Singapore, with everyone looking for more convenient and afforable ways to eat well in a bid to lead healthier lifestyles. And joining the wave of food delivery services is FitThree, a meal delivery service that consists of a team of professional chefs producing healthy food.
But there are a number of factors differentiating FitThree from other meal delivery services.
For one, FitThree doesn’t just deliver to any location you choose. Instead, they have streamlined their delivery destinations to include only gyms or yoga studios. Also, meals aren’t delivered daily, but on a twice-weekly basis (Mondays and Thursdays). The delivery service offers either a three-day or five-day meal plan, which means that food delivered on Monday will include meals for Monday, Tuesday, and Wednesday, while food delivered on Thursday will cover you for Thursday and Friday.
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But how does that make sense?
We spoke to Vincent Félicité, the founder of FitThree, to find out why he made such changes to the usual business model that most food delivery services have.
Singapore’s Healthy Food Problem
When Vincent first moved to Singapore, he discovered while working in the Central Business District that there was a struggle to eat healthily. While Singapore has a strong fitness culture, nutrition remains something that is hard to tackle for working professionals, given the limited options they have.
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Most working professionals have their meals at nearby hawker centres, which don’t provide the healthiest options.
Gym-Exclusive Food
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Current pickup locations for FitThree
“We tested different formulae before finding this one. We tried to do deliveries to homes/offices but it is really difficult in Singapore because of the cost of transportation. On top of that, people are sometimes busy with calls or meetings at the office and are not available to collect their meals, so we have to wait and it delays everything.”
How does a twice-weekly delivery system work out?
What’s On FitThree’s Menu?
“I personally don’t like to say that our recipes are low in fat because fat is important for the body to function properly. All our recipes for the “Omnitarian” diet have between 20% and 30% of their calories coming from fat, which is usually recommended by dietitians. We only use low-GI carbs to keep you full all day long and green vegetables to add some fibers to your diet.”
Food Subscription In Singapore
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Food subscription or delivery services — especially those specialising in healthy foods — isn’t a new sight in Singapore. With startups like Grain, Naked Meals, and Good Food Heals offering their versions of what healthy food delivery should be, FitThree’s choice to enter the market through a different approach is a wise one.
Sure, the delivery system makes the service much more exclusive, but Vincent shares that he is looking to expand beyond the five boutique gyms that he has been partnering with in this beta phase. His main goal is to work closely with boutique gyms with strong communities and a passion for fitness and nutrition, tapping straight into a ripe target market that wants exactly what FitThree is providing.
In fact, FitThree’s meals may just be delicious enough to coax you to keep going to the gym.
Also Read: Founder of Good Food Heals Valerie Teo Shares Secret To Staying Flu-free For Nine Years
The post FitThree Brings Healthy Food Exclusively To Gym-Goers In Singapore appeared first on Vulcan Post.