Viber has launched the first of a series of sticker packs tailored to Singaporeans and Singapore-lovers.
“As Singapore starts its 50th anniversary celebrations, we are excited to join the vibe with the release of this bespoke sticker pack. We hope Singaporeans will have fun with this fresh local content — with more to follow soon,” says Mark Hardy, Chief Marketing Officer at Viber.
The sticker pack comprises the Viber Family characters LegCat, Violet, and DJ, who are dressed in traditional ethnic wear or casual wear. They’re conveniently placed in local hotspots like Chinatown, Geylang Serai, and Little India. These stickers, designed for a variety of occasions, depict stereotypical scenarios such as asking friends over for lunch at Lau Pa Sat.
Characters are also speaking the four approved languages taught in Singapore’s formal education, with Singlish thrown in for good measure.
Local food favourites such as roti prata, soft boiled eggs and kaya toast, and kopi are also featured in the stickers.
Image Credit: Viber
Entitled “Singapore Lah!” the new sticker pack is now available to download for free from the Viber Sticker Market.
“To ensure a great experience for our users, we must create unique localized content that reflects the culture, values and interests of people in their respective country and region,” says Hardy.
More SG50 Viber-ance
Amidst the SG50 clutter, I think that Singapore’s diversity goes past our racial and language differences. And while the stickers are adorable, why is Singapore’s vibrancy only represented through tourist hotspots and ethnicity?
The local experience is definitely something more than that. We celebrate community and the kampung spirit, but what are the instances that define them? These stickers could have shown things that are more worthy of celebration, rather than showcasing the superficial diversity drummed into our heads since primary school.
What about events such as another SMRT train fault? Can’t we have a localised sticker for that?
Yes, it’s much more fun sending a yumseng sticker to toast to the weekends than a “TGIF” text to your friends, but the reason why we love stickers is because they express exactly what the user wants to say, sometimes with added pizzazz.
The term “local” to me means the environment I grew up in, such as tiled playgrounds for children, pebbled pathways for the elderly, and the disciplinary action taken against students with sloppy uniforms. Adding a daily dose of humour with these childhood memories is something everyone would appreciate.
I would think a series of local memes created by the Viber Family would be more popular.
Image Credit: pohtecktoes.com
SG50 is about reminiscing the good old times, while looking forward to the future. If the vibrancy of Singapore is defined solely from the perspective of tourists, then what is the local experience?
Perhaps Viber would consider expanding this stickerpack, because as adorable as these stickers are, we need much more in a SG50 stickerpack.
Also Read: Please Don’t Call Yourself Ugly: Twitter And Dove Launch #SpeakBeautiful Campaign
The post Viber Releases SG50 Sticker Pack, But They Could Be More Local appeared first on Vulcan Post.